It was Owen's songwriter friend Jared Mullins who first played him the song. Mullins didn't have a record deal at the time, and Owen wanted to help him, so he asked him to play his best songs that he hoped somebody would hear and cut. The singer recalled to Billboard
how when he got to the chorus of "Homemade," it mirrored how he'd been raised.
"I was like, 'That's my life!' My mom made the greatest sweet tea ever growing up, so did my grandma. And I'm just a homemade guy: I have a twin brother, my parents have been married for 40 years. My grandparents are still married; that's why I depicted the whole video around my grandparents' love story."