The six-minute video was directed by Rohan Blair-Mangat, who previously worked on visuals for Bryson Tiller's "Exchange
" and dvsn's "Too Deep." The clip documents Jay-Z's trip to Jamaica, where he recorded the song at Damian Marley's recording studio.
Sister Nancy also makes an appearance. "Good music it will last," she says about her sampled tune. "It won't go nowhere. Even when I'm gone where I'm supposed to go, my daughter will be able to say, 'That's mommy's Bam Bam.'"