Jay-Z mimed to a playback of the song for six straight hours at New York City's Salon 94 art gallery. The rapper's arty venture was filmed in real time and various VIPs were invited to watch and film clips. The work was partly inspired by that of Serbian performance artist Marina Abramovic, in particular her 736-hour static, silent piece The Artist Is Present
, in which she sat immobile in the museum's atrium while spectators were invited to take turns sitting opposite her.
This performance was the basis for the song's video, which was directed by Mark Romanek, who had done Jay's clip for "99 Problems
." The full-length video runs 10:46 and contains some commentary from Jay. "What you see in the film is very warm, human, open, joyful side of Jay, and a lot of people are having a really emotional reaction to seeing that," said Romanek. "It's this tsunami of unfeigned joy and excitement for six hours."