The song's video was inspired by the one Public Enemy' did for "Fight the Power," in which the whole community comes out for a common cause. Jeezy explained to MTV News: "I did [the video] with the 'Fight the Power' concept because I remember, back in the day, Flavor Flav and Chuck D marching down the street. They had the old people, the young people, store owners, they had picket signs, everything. It was a sense of black pride, a sense of pride, period."
Besides Nas, Bow Wow, Bun B, DJ Greg Street and Jeezy's artist Roccett have cameos in the clip.