The music video was directed by Santiago Salviche and shot in Los Angeles. In the clip, Lopez plays a literal Queen whose love and devotion must be won by a potential suitor played by Spanish actor Miguel Ángel Silvestre.
"It was just symbolic of how we should look at ourselves, that we're not just queens, we're goddesses and people have to fight to be in your life. And you have to understand your worth and value," Lopez explained to The Hollywood Reporter
. "I'm all about women speaking up and demanding what they want. I feel like that's where the world is at right now. It's like we don't have to mince words anymore. We found our voice, we're being strong, we're standing up for ourselves."