The song's music video was directed by Hector Dockrill, who also filmed Smith's clip for "Beautiful Little Fools." She told Billboard magazine:
"The song is kind of UK garage and I grew up listening to that. I used to go around with my friends - we lived in like the council flats - and we'd be chilling and listening to music. The video kind of reminded of that and the concept was really that we wanted to do a hood video. It wasn't really hood, but where I grew up, it wasn't well off.
The idea was just to have fun. The people that are in it, like the guys at the end, those guys are from Kurupt FM and they have their own TV show, called People Just Do Nothing. They're all big MCs and songwriters, but in the show, it's a spin-off and they're kind of like MCs, but are not really a group. So that's why we got him in the end like 'Who's singing?' But Hector is such a good director. We were like, 'Let's just do something fun.'"