The song's music video was helmed by photographer and director Nabil Elderkin, who previously worked with West on the "Champions" video and "Welcome To Heartbreak
." Elderkin told MTV News about the video's premise: "It's fantasy meets paranoid, when you get into that frame of mind and get trapped into your thoughts. It starts out subtle, but then it just builds. So I wanted to get that into the video, to build that into her dream sequence and get her into that paranoid state of mind."