Kasabian songwriter and guitarist Serge Pizzorno explained to NME that this song is based on the late-night conversations that singer Tom Meighan and him have while on tour. He said: "It's more a conversation that me and Tom might have at five or six in the morning. Ridiculous rants when you think you're making the most amazing points, and the next morning you're like… what?"
"I was gonna call it 'Horsemeat' but I thought it was a bit ridiculous. But it's just a bit of a spit, really. There have been so many nights in hotel rooms when me and Tom will stay up all night talking and it's about that."
The song was named for the dialect of the band's home city, Leicester. Pizzorno wrote it after reading in the local paper that the Leicester accent was dying out.
Meighan said to NME of the heavy Electro banger's chorus: "It's a comic. Is cartoonish. It's punk. We've never done anything like it. It's trashy. It's dirty. It's Leicester."
The video was directed by fashion designer Aitor Throup and filmed in Black Island Studios, West London on April 16, 2014. Swedish actress Noomi Rapace (The Girl With The Dragon Tattoo, Prometheus) cameos as a drummer. Vocalist Tom Meighan told Q magazine: "It's a tongue-in-cheek video. We always want that gang mentality. There's a feel-good factor about it."