EMI originally wanted a sexy photograph for the album cover, but Kate had other ideas. Inspired by this tune, which has her singing, "There's a hole in the sky, with a big eyeball, calling me... come up and be a kite, and fly a diamond night," the cover art features the singer hanging from a colorful kite and gliding across a giant eyeball. Jay Myrdal, who photographed the session, recalled in a fan booklet: "Kate arrived at the studio with her father and a car full of bits of wood and painted paper from which he constructed the kite as it appears in the photograph. I rigged the rather fragile kite on the black painted wall of my studio with ropes and a metal bar which was strong enough for her to hang from."
He continued: "In the meantime, Kate was in the back room with a makeup girl being covered in gold body paint. The image was entirely Kate's idea and Steve Ridgeway, the art director and I simply did more or less as we were told. The idea had come from the Disney animated film Pinocchio and the scene when Jiminy Cricket floats past the whale’s eye using his umbrella like a parachute."