This was released on December 18, 2012 as the second promotional single from Indicud. Despite cracking the Hot 100, the song then disappeared from the chart the next week due to a lack of airplay. Cudi's previous release, "Just What I Am," encountered a similar scenario and the rapper tweeted his frustrations toward his label about their lack of radio promotion. "King Wizard 3.4 million views on Vevo, Just What I Am has 4.3 million and my s--t is not on regular rotation on radio. Hmmm," wrote Cudi. "Trinidad James got 4.1 million views on his hit (rightfully so), and I hear that jam EVERYWHERE. Wheres my fu--in spins???"
The single's cover art is a self-portrait, which Cudi took with his iPhone. "I think its really fu--in funny ha the lil silly things in life", tweeted the rapper.