This was released on December 18, 2012 as the second promotional single from Indicud
. Despite cracking the Hot 100, the song then disappeared from the chart the next week due to a lack of airplay. Cudi's previous release, "Just What I Am
," encountered a similar scenario and the rapper tweeted his frustrations toward his label about their lack of radio promotion. "King Wizard 3.4 million views on Vevo, Just What I Am has 4.3 million and my s--t is not on regular rotation on radio. Hmmm," wrote Cudi. "Trinidad James got 4.1 million views on his hit
(rightfully so), and I hear that jam EVERYWHERE. Wheres my fu--in spins???"