This is a dark spin on the Four Tops Motown hit "I Can't Help Myself (Sugar Pie Honey Bunch)
," re-inventing the classic track as a slow drug jam.
"When I did it, I was envisioning it being very dark, like with everything going on with the opioid and heroin problems. I was not thinking of this as a girl [song], but more of this dope," Kid Rock explained to Billboard
. "I've had friends who have passed away from dope, especially when I was younger. In this business, it happens all the time. Obviously, we have an epidemic right now and I was like, 'God that reminds me of a dark period of time when I was in that world.'"
"To a certain extent it's like, 'I can't help myself. I love you and nobody else,'" he continued. "That's what that s--t can do to you man. It can take over your soul. I always thought if I could do a really poignant video and get Zac Efron or somebody to play this really dark person in this really dark video that it might scare some people out of there, or at least show them the realities of what that s--t does to real people, their lives, their souls, their kids and their families."