Rock expanded on this song in an interview with Billboard magazine: "It's all about Detroit. Detroit was really the catalyst with the decline of the auto industry, and it sent a shockwave around the world and led to these economic times we're in. That became apparent when Time magazine came and set up shop in Detroit, bought a house just to be there to report on it all, all the media conglomerates were down there reporting on this, Sports Illustrated, because they thought it was the catalyst, too. It's right there in my face, with my neighbors losing their houses and their jobs and the struggles they're going through. When I had my two stadium shows at Comerica [Stadium] a few years ago, I thought we've gotta sing something about this. I wanted it to be the truth, and it's a hard truth, but I also wanted it to be inspirational, which is where we went with the second and third verses. 'I'm still here,' you know.
When we played that and showed big images of Ford and everything great in Detroit, people were in tears. It's really heavy, but really powerful, just saying Detroit 's still class and style, we've got a lot of great heritage here and a lot of good people. Whenever you get a lot of people that really want something to happen for the better, no matter what it is, it usually takes place, and that's what's going on in Detroit now. People really do care what's going on there and want to help, from the inner city to the suburbs. It's gonna happen. I don't know what the time frame is, but people really give a s--t. The people have turned a corner, they are really starting to unite there. There's been a lot of stuff since the '67 riots, white flight, tension between the city and the suburbs. I didn't really grow up with that because I had friends on both sides. It was really weird to me when nationally and internationally people would always ask me about it. But right now, people really want to get together, whatever side of 8 Mile they're on, they want to see Detroit do well."