American Songwriter magazine asked Kimbra what track on Vows she is especially proud of. She replied that she was, "particularly excited by this song," as "it was sort of my moment to get really indulgent musically, and throw in lots of key changes and interesting rhythmic moments." Kimbra continued: "Deantoni Parks from The Mars Volta played drums on that track and he's a favorite drummer of mine so that was exciting to take the song into a bit of a 'prog' territory. I also feel it's one of the more lyrically aggressive tracks on the record and has some really fun turnarounds and surprises."
The song's music video was directed by Guy Franklin and shot across two days in late 2012 at Royal Melbourne Hospital in Parkville, Melbourne. We see Kimbra as a mental patient, whom is under observation by concerned doctors and nurses. Sydney-based stylist Cassandra Scott-Finn designed her white structured dress.