This Emeli Sandé featuring song was inspired by a friend of Krept who was dying of leukemia. "He called me up when he had two weeks to live and said, 'All I can ask from you is to just get the message out there'," the rapper told The Independent. "Specifically, black people don't donate blood. It's not that they don't want to, it's just that they are not aware, and so it's harder for a black person to find a match. So I wrote about him in the song, and when Emeli heard it she wrote about her family members that she has lost and that became a very emotional song. She's very nice. Her voice is crazy."