Songfacts®:

• In this song, Sugarland's Kristian Bush describes a cresting love on a couple's wedding day. He wrote it for the TLC reality series Say Yes To The Dress, where brides-to-be search for their perfect wedding dress. Bush appeared on the May 13, 2016 episode "The Male Perspective," lending moral support to his guitar tech as his fiancée looked at $5000 dresses.
  
  During his appearance, the show's producer asked him to write a new song for the show, which had been running since 2007. Bush accepted the challenge and delivered "Forever Now (Say Yes)," which became the new theme.
  
  "I went home, and I started thinking about what an epic experience this is for women," Bush told Songfacts. "I saw these people with their families and friends. Maybe they've been thinking about this moment for a long time, going in search of this one dress, preparing for this one moment that has so much pressure on it, and maybe, release. I live right on the edge of a park in downtown Atlanta, but from the upstairs of my home, all I can see are telephone wires, trees, and sky. It's weird for a city. I sat and thought about, 'What would that be like? What would I want someone to tell me?'"
• Bush got married in 1999 and had two children with his wife, Jill, but theirs was not a forever coupling: they divorced in 2011.
• Bush's appearance on Say Yes To The Dress was driven by his 2015 track "Light Me Up," which became a popular first-dance song at weddings.
• Bush knew that only eight bars of this song would survive as the Say Yes To The Dress theme, so he started writing the song by coming up with variations on those eight bars. Three weeks went by before he heard from the show's producer. She said yes.
• Writing and recording a TV theme song was a bucket list item for Bush, who had submitted to other shows in the past. "I just didn't see it coming with Say Yes To The Dress," he told Songfacts. "But I'm very proud of it. And now, interestingly, just like songs are, I get more communication about that song because people want it in their weddings. It's part of the vernacular of communication and emotion."