Brice recorded "Soul" for Hey World
, releasing it as the album's third single. He was apprehensive about dropping the song, fearing it might have too much of a funky feel for fans of his more traditional country music. However, Brice was reassured when he started playing it live. "I started getting calls from my countriest of countriest of kin and friends, going, 'Man, this thing, 'Soul,' is gonna be the best thing you ever had, dude,'" he told Taste Of Country
. "And playing it live - when nobody had even heard it before, people loved it, and that's just always a really good sign."