Originally, Roots sold his Reggae Reggae sauce at the Notting Hill Carnival, which although world famous is only a two day event; within a month of his TV appearance he was selling it nationwide. Later, he produced two similar sauces, and published a cook book.
He came up with the title because it's so nice he named it twice; its purpose is to put some music in the food. The video for the song doubles as an advertisement for the sauce, and was directed by Karen Palmer on Jet Star Phonographics.
Alexander Baron - London, England, for above 2