This, like their other singles, was deliberately raunchier than Liberty X rival Hear'Say's offerings. While Liberty X went from strength to strength, Hear'Say after their record breaking debut "Pure And Simple
," proved to have less street cred than their rivals and their material was considered to be inferior. The Popstars
winners eventually spilt up in October 2002, shortly before Liberty X appeared in the Royal Variety Performance. After a run of ten consecutive UK Top 20 singles Liberty X eventually announced in May 2007 that they wouldn't be recording together anymore.