The song's music video was directed by Emily Kai Bock, who also filmed Grimes' "Oblivion
" and Arcade Fire's "Afterlife
" clips. It was shot partly in New Jersey, and partly at the Park Avenue Armory during New York Fashion Week. "When I was dreaming it up," said Lorde, "I wasn't thinking too hard about story or a specific narrative, more a mood; a harsh, crackling heat."
"Yellow Flicker Beat is about Katniss realizing that things have crossed a line, about being pushed to the edge and right over it," she continued. "My character in this video, whether she's weaving her way through a decadent ballroom, hiding out in a grimy, neon-lit motel room (her hair ever-so-slightly dishevelled), or waiting in the night for her bus to come dressed in her whitest clothes, is a shapeshifter, full of intensity and impulse, kind of like Katniss. whether she's in a small space or a cavernous one, she's fiery."
I don't really know what I'm trying to explain to you here," Lorde concluded, "but don't read the video like a story, just let it take you somewhere."