In the book MTV Ruled the World - The Early Years of Music Video
, Loverboy guitarist Paul Dean
shares the story behind the video and the meaning of the song: "We had just signed with Columbia, and we were all on holiday. We had been working hard, and we had the week off. We were all down in Mexico - Mike, Matt, and me, with our girls. I think we got a call from out manager saying, 'We're shooting a video for 'Turn Me Loose' at a club in New York City, the Ritz.' So that was our first foray into that. The director thought the song was a parody. He didn't take the lyrics serious. We wrote the lyrics serious - it was a put-down to this girl. It's all fiction... that's why they call it 'creative writing' you know? So anyway, the director, his take was 'This should be a comedy.' Who are we to argue? We were a fledgling thing... We were just thrilled to be asked, because we knew the marketing value of MTV."