The first single from World Record, frontman Mike Duce penned the song about his friend Josh. He explained to Rock Sound magazine: "He's a model and doing really well for himself. He always helps out the band and myself but I still think he's a jammy sod."
World Record saw Lower Than Atlantis make a significant breakthrough both in terms of growth at live shows and radio airplay. It also won critical acclaim with a number of music publications - the staff at Metal Hammer magazine especially liked the record, voting it their Album of the Year for 2011.