Give Me All Your Luvin'

Album: MDNA (2012)
Charted: 37 10
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  • This is the lead single off Madonna's M.D.N.A. album, the debut release from the singer's Live Nation contract, in which her recordings are distributed in partnership with Interscope Records. The single was made available on February 7, 2012.
  • The song features guest vocals from Madonna's fellow New Yorker, the rapper Nicki Minaj, and English singer M.I.A., who is best known for her international hit single "Paper Planes."
  • Lyrically the song finds Madonna warning a potential lover that he needs to be straight with her as she's "a different kind of girl" who won't be mucked around. All three singers fit the bill as strong women who know what they want.
  • Madonna references her her 1983 hit, when she sings "You can be my lucky star."
  • Two snippets of a demo version of the song were leaked on November 8, 2011, under the name "Give Me All Your Love." A man from Zaragoza, Spain had been arrested as the alleged source of the leak by the end of the year. Police found recordings of the song in his belongings.
  • M.D.N.A. is the twelfth album released by the 53-year-old Material, um, Girl, the title being the consonants in Madonna's name. It also is similar to the narcotic MDMA, also known as Ecstasy, which has resulted in health campaigners accusing the star of popularizing drug culture.
  • Madonna co-wrote the song with Martin Solveig. The French electronic music DJ is best known to many for his hit single, "Hello." Solveig recalled to Mojo magazine in 2015: "I'd demoed it for her in a complete form but the first day I met her she told me: 'I like this song but if we're going to do it together we're going to re-do it together too.' We took everything out of the demo she didn't like: the snare drum, the vocal and from that skeleton track we built a new song."
  • Madonna told CNN news anchor Anderson Cooper that she roped in Nicki Minaj and M.I.A. as she liked their originality. "I'm a fan of their music but also I like their independence, their spirit," she said. "They're cheeky and unique and they have individual voices."
  • Speaking with BBC Radio 1's Zane Lowe about performing with Madonna, M.I.A. said, "She is the original. If you're gonna support someone, that's a pretty dope achievement. I'm sure my mum is gonna be way [more] into that than me putting 'Galang' out."
  • The song's music video, which was directed by Megaforce, was debuted on February 3, 2012, two days before Madonna performed at the Super Bowl. Unsurprisingly, the clip is football themed and we see the star flanked by American footballers and masked cheerleaders whilst Minaj and M.I.A. trail her. We also see the Queen of Pop pushing a pram and dancing in the rain. The visual was premiered at 14.00 GMT on more than 1,600 digital displays across the globe.
  • Madonna's halftime performance with MIA, Nicki Minaj, LMFAO and Cee-Lo Green at Super Bowl XLVI was seen by 114.0 million viewers. It was the most-watched ever Super Bowl halftime show, as audiences chose the musical spectacle over Animal Planet's Puppy Bowl and other counter programming offered by various networks. American TV bosses were forced to apologize after MIA flashed her middle finger at the camera when this song was performed. During an interview with Ryan Seacrest a few days later, the Material Girl admitted that she "wasn't happy about" her collaborator's action, calling it a "teenager, irrelevant thing to do."
  • The Brazilian musician Joao Brasil claimed the song's chorus was copied from his own tune "L.O.V.E. Banana." Both songs start with the shouts of cheerleaders, who in Brasil's song chant "L.O.V.E Banana" and in Madonna's version, "L.U.V. Madonna". He told Brazil's Folha da Sao Paulo newspaper that as Madonna is his heroine, he didn't want to sue her: "I still don't understand what happened. I'm a huge fan of hers. If it's plagiarism, then even better. She is always at the cutting edge of music, so it's a good sign about what I do."
  • The song's jump to #10 in its second week on the Hot 100 meant that Madonna had scored at least one top 10 entry from all 12 albums of original material she'd released. Few other artists have achieved such consistent success over the decades.
  • Solveig explained to MTV News how Nicki Minaj and M.I.A. came to appear alongside Madonna on this tune: "I had this idea of just creating this sort of mini-gimmick that you could very easily use in the stadium or arena," he said of the song's cheerleader-inspired chant. "And so I thought of that, which was very basic. That was the start. In the first place, it was just the intro, and then it became a bit more of a gimmick, and she liked it, and so she thought, 'We should have sidekicks to perform with me on the this.' She thought of very naturally Nicki and Maya to perform this because they are badass girls."

Comments: 1

  • Leo from Westminster 1, MdGive Me All Your Love-In which we see Madonna as a Raven Cheerleader going to a football game. A joyous highlight on the MDNA Tour. I Had the Time of my Rabbit Life! Madonna is Brilliance!
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