This spiky song's title shares its name with the corporate motto for Google. During an interview with the NME, bassist Nicky Wire was asked if this is what the song is about? He replied: "Kind of. It's a sarcastic kiss-off, it's meant to have a sense of humour, it's about the universality and smugness of technology. The idea that you're missing out if you're not 'getting involved' and making friends you never see."