This was the lead single from Maximo Park's third studio album Quicken the Heart.
Frontman Paul Smith explained to the NME that this song is about the effect of advertisements on the youth today. Said Smith: "I guess I thought society as a whole is bombarded by advertisements and to me that's why the kids are sick again. It's a funny sounding phrase but it's a serious song - so it's a nice blend of being amused, but [also] I hope people sit up and take notice of it." Drummer Tom English added: "They [the youth of today] can't express themselves anymore and this is for them."
Smith told Drowned in Sound: "The first line ('The comforting ache of the summer holiday') indicates that queasy feeling of adolescent isolation that I remember experiencing. The song's ultimate feeling is of escape and I think the music builds to that release after a pulsing, atmospheric beginning."