Lead singer Bart Millard
explained the meaning of the album title: "The Generous Mr. Lovewell
revolves around a fictional character we created who reminds us that we simply need to love others well. For some of us, it means that we need to put hands and feet on our ideology and rhetoric. For others, it means that we need to continue in doing well, but to not stop there. We need to let people know why we are called to make a difference. Our prayer is that this album would mobilize the body of Christ to encourage people in word and deed."