The Dave Meyers-directed visual is Missy Elliott's first video in three years. The last time we saw the rapper was her appearance in J. Cole's 2012 clip for "Nobody's Perfect
." The video features guest appearances from the dance duo Les Twins and Missy Elliott's protégée Sharaya J.
Instead of showing up in the physical sense, Pharrell appears as a dancing marionette. Missy gets her own puppet too. "The puppet idea I had seen somebody do on the street," she recalled to i-D
. "I held onto that idea for five years because I didn't have a record that matched that idea."
"So I showed Pharrell the clip I had, and he said 'You know you got to do a video for this'. Believe it or not, we have been making this video since March. The puppets themselves took two and a half, to three months to make. It was very detailed, we had people from StarTrak working on this video, so it was a lot."