Karen Marie Ørsted is a Danish singer and songwriter, who records under the name of Mø. Her stage moniker means "maiden" in Danish, and the English translation doubles up as the title of her debut single.
So how do you pronounce her name? Ø is a Danish vowel that's unpronouncable in English, but is close to the "eu" in the French word bleu. MØ is sympathetic to the English-speakers' struggles with her moniker. "People can say 'moe,' 'mew,' or 'moo,'" she said. "It's all good!"
The song gained Mø attention from blogs. She told NME: "It's about being yourself even though you're not perfect. I was so happy that I was being honest with myself and people seemed to like it."