The song's music video finds Motionless in White playing in a dark, candle-lit room. The band seems to redouble their energy after each rendition of the chorus. "Every album has that one hidden gem on it," lead vocalist Chris Motionless told Billboard magazine. "That song that kind of gets overlooked by most listeners at first, but ends up being a fan favorite in the end. This is that song on our album to me. I think it's a great blend of past and present Motionless In White, and the music video really brings the concept of where my head was at when writing the lyrics to life."
Who writes a song about a name they found in a phone book? That's just one of the everyday things these guys find to sing about. Anything in their field of vision or general scope of knowledge is fair game. If you cross paths with them, so are you.