This is the first single from British Hip-Hop group N-Dubz's third album.
Vocalist Dappy had a hard upbringing, living on tough estates and frequently getting into trouble with the law. He is now settled with girlfriend Kaye Vassell who has borne him a child and the singer has vowed to tame his wild ways and become a responsible family man. Dappy revealed that the lyrics "Gonna be on my best behaviour," and "how long before you save me baby," on this song were written with Kaye in mind. He said to The Sun: "Nobody knows what it is like having all these girls going crazy for you when you're on tour. They'll do anything to come back to your bedroom."
The music video was shot in Province, France and premiered on Channel AKA and Clubland TV on September 8 2010. The Observer asked director Ben Peters the story behind the video. "Do you want a really deep and conceptual answer to that?" he replied. "Or can I just say bling?"