This is a track from British R&B/hip hop trio N Dubz's second album, Against All Odds. The song preaches the message of safe sex. Tulisa from N Dubz told Q magazine December 2009 that with this song, "we're getting into the minds of kids today. Too many guys feel nothing about relationships or responsibility. All they think about is sex. Its terrible."
The song has a storyline of a young couple arguing whether to keep their unplanned baby. Tulisa told The Daily Star: "It's not something any of us have been through personally. But everyone knows someone who has. The three of us wrote down our different perspectives and we based the song around that. It's our favourite track on the album."
The song was originally titled, "Who Do You Think You Are?"
The music video finds Tulisa putting her acting skills to the test by simulating the experience of childbirth. "You'll see the top half of her in hospital with people holding their hands out and all the veins popping out and everything," said her band colleague Dappy excitedly to The Observer November 1, 2009.