Natalia Cappuccini is an English singer-songwriter who records under the name of Natalia Kills. She started her recording career under the name of Verbalicious and released her debut single "Don't Play Nice" in March 2005. The song charted at #11 in the UK singles chart but her then record label later filed for bankruptcy and little was heard from her for a few years.
After signing with Interscope imprint Cherrytree Records, Cappuccini was encouraged to find a name that was more direct and descriptive, and she then came up with the stage name, Natalia Kills. Her debut studio album, Perfectionist initially was dropped in Europe before being released in the United States a few months later on August 16, 2011.
This dancey track, featuring the singer/songwriter's label head, will.i.am, is the third single from the album. It was released in the US on June 28, 2011, the UK on July 18 2011 and in Germany on July 22, 2011. Cappuccini told Billboard magazine she penned the song soon after moving to Los Angeles from London: "I wrote it when I was still a waitress," she said. "I was selling my stuff on eBay just to pay the rent, but I felt just as great as I do now."
The music video features images that are intended to parody the money-obsessed and fashion-concerned. Cappuccini created the treatment for the clip herself. "It's quite silly, I think - fashion and luxury," she told Billboard magazine. "I mean, it changes every 3 months."