New Babies: New Toys
by OMD

Album: History of Modern (2010)
Play Video

Songfacts®:

  • This is the leadoff track from British synth group OMD's (Orchestral Manoeuvres in the Dark) first album in 14 years, History of Modern. The disc was the first release by their classic line-up of vocalist Andy McCluskey and keyboardist/vocalist Paul Humphreys in 24 years.
  • McCluskey explained the song's meaning to Spin magazine: "It's about the machinery of the music industry and all these willing volunteers who get themselves up on to The X Factor and Pop Idol (UK version of American Idol) and have Simon Cowell inflict them upon us and upon themselves. Particularly in England - Simon Cowell is single-handedly responsible for some of the most f---ing awful music in the last 15 years that's been inflicted on the entire planet."
  • The cover art for the History of Modern album was designed by Peter Saville, who did the artwork on many releases by Joy Division and New Order. Andy McCluskey told us: "We have always had a close relationship with art and architecture. I was supposed to study fine art for a degree, but took a year out - started OMD and never went back. Obviously, we have been able to have a very loose relationship with Peter Saville, who has designed many of our sleeves. And it is true that I went to an exhibition called 'History of Modernism' with my daughter, which inspired the title."

Comments

Be the first to comment...

Editor's Picks

Director Mark Pellington ("Jeremy," "Best Of You")

Director Mark Pellington ("Jeremy," "Best Of You")Song Writing

Director Mark Pellington on Pearl Jam's "Jeremy," and music videos he made for U2, Jon Bon Jovi and Imagine Dragons.

Dexys (Kevin Rowland and Jim Paterson)

Dexys (Kevin Rowland and Jim Paterson)Songwriter Interviews

"Come On Eileen" was a colossal '80s hit, but the band - far more appreciated in their native UK than stateside - released just three albums before their split. Now, Dexys is back.

Church Lyrics

Church LyricsMusic Quiz

Here is the church, here is the steeple - see if you can identify these lyrics that reference church.

Francis Rossi of Status Quo

Francis Rossi of Status QuoSongwriter Interviews

Doubt led to drive for Francis, who still isn't sure why one of Status Quo's biggest hits is so beloved.

The Punk Photography of Chris Stein

The Punk Photography of Chris SteinSong Writing

Chris Stein of Blondie shares photos and stories from his book about the New York City punk scene.

Charlie Benante of Anthrax

Charlie Benante of AnthraxSongwriter Interviews

The drummer for Anthrax is also a key songwriter. He explains how the group puts their songs together and tells the stories behind some of their classics.