The music video is filled with low riders, stage diving, and lots of people mashing into each other. Instead of going with a director steeped in hip-hop, Onyx used Parris Mayhew, who became the first to put slam dancing in a video when he made one for his hardcore band Cro-Mags in 1986 ("We Gotta Know"). Mayhew told Songfacts
about making the video.
"I got the job primarily because there was slam-dancing in my videos," he said. "In their wisdom, sitting at the record company, they didn't think, 'We need a great cinematographer or director.' They needed somebody who understood slam-dancing! But I had already proven myself a little bit making those other videos.
So, I got called in to do 'Slam,' and I had this meeting with Lyor Cohen up at Def Jam, and he gave me this crazy song and asked me to write a treatment – and I did. They loved the treatment, we shot the video, and it became the longest-running #1 on MTV ever. It was #1 on Yo! MTV Raps
for about six months before it went to MTV's Most Wanted
, where it was #1 there I think another five months or something ridiculous like that. It was the song of the year. And that launched my career as a hip-hop music video director."