The music video was shot in Los Angeles with director Shane Drake, who previously directed the group's clips for "Nine in the Afternoon
" and "I Write Sins Not Tragedies
." The clip runs through traditions of mourning and stages a funeral in an alternative universe. The video's concept is partly about saying goodbye to the band's past and bears many similarities to the "I Write Sins Not Tragedies
" promo, from the church setting to various camera shots (the dusty top hat resting on a church pew is the same one for "Sins"). "When we were talking about the concept, somebody had the idea to kind of tie in to the beginning of the 'Sins' video, and we realized it would work with it," Spencer Smith told MTV News. Another nod to the band's past is that the clocks on the wall are all set to nine o'clock, in honor of their "Nine In The Afternoon" video.