The song is basically an extended fairy-tale metaphor and the accompanying music video reflects that as the band members all play characters in a fairy-tale land. It was shot in Los Angeles with director Meiert Avis (the man behind U2's "Where The Streets Have No Name
" clip). Bassist Jeremy Davis told MTV News: "We essentially came up with the treatment and had a bunch of directors send in their other ideas, and each was a little bit different that the others. It's our first video that's not performance based. We're not performing at all. We're in it for, like, two seconds, some of us. It's out first video that's all green screen and has a whole story behind it, and there's a lot of people acting in it, so it's cool."
Hayley Williams added: "What's cool about it is there's dark elements to it... and there's a fair amount of color too. It should be well-rounded, different, if anything, Our fans, for a long time, we've noticed them kind of saying, like, 'Man, I'd really love to see Paramore not
do a performance video for once,' so here it is."