Benatar was one of the few American artists who made videos before MTV. The videos for "Fire And Ice" and "Promises in the Dark
" were shot back-to-back on the same soundstage with Benatar wearing the same outfit. Perhaps her label would have spent a few more bucks if they knew what kind of impact she would have on MTV, but it was hard to get a budget for videos when there was nowhere to show them. It was also hard to find a director in America to make them, so they enlisted the Englishman Keith MacMillan (Keef), who did many of Kate Bush's videos.
MTV went on the air August 1, 1981, just weeks after the Precious Time
album was released. Their second video, following "Video Killed The Radio Star
," was Benatar's "You Better Run
" from a year earlier. "Fire And Ice" and "Promises" quickly went in rotation and gave the album a nice boost, but it was the 1983 video for "Love Is A Battlefield
" that made her a bona fide video star.