"Who Cares" finds Paul McCartney dwelling on internet bullying. It originated when he was thinking about writing a song that actually talks to his younger listeners. Who cares what the idiots say
Who cares what the idiots do
Who cares about the pain in your heart?
Who cares about you?
McCartney explained in a YouTube video
: "I was imagining young fans, or young people generally, who might be going through being picked on or being put down. These days it would be internet bullying, trolls and all that. I know it happens all over the world to millions of people so my thing was to try to give advice."