The band scenes in the video were shot at a warehouse in a seedy section of London. The clip was directed by Mark Pellington, who also did the Alice in Chains video for "Rooster
" and later directed the film Arlington Road
and several episodes of the TV series Cold Case
In a Songfacts interview with Pellington
, he said: "I got sent the track and actually passed on it in the beginning. It didn't grab me immediately. Then, my producer was like, 'Listen to it a little bit more.' I did, and I talked to Eddie, and he explained to me the story of the kid in Dallas, which is a true story. I just dove in and put myself into it - put a lot of my own childhood junk into it.
I wrote this extremely long, very passionate, elaborate treatment... which I lost on my computer. But I had all my notes. So, in re-writing it, it became even more freeform, and then it became a little more impressionistic, but they went for it. I still have all my original note cards and stuff for that.
And then the shooting of it, they very much left me alone. We shot the band in England - shot three takes of Eddie singing, which was extremely intense. I still remember shooting it, and I remember his electrifying, intense, almost possessed passion in performing it. The band was like, 'We don't want to be in it,' so I shot a little bit of multiple exposures of them - walking around and their faces being in it a little bit."