Opportunities (Let's Make Lots Of Money)

Album: Please (1985)
Charted: 11 10
Play Video

Songfacts®:

  • This song plays on the trope of this classic partnership proposal:

    I've got the brains, you've got the looks
    Let's make lots of money


    The song is a send-up of the capitalist culture that makes this possible, and of the entertainment industry in general. Pet Shop Boys frontman Neil Tennant, who wrote the lyric, was a writer at Smash Hits magazine, where he got an inside look at how the system operates.
  • This song was written during the Pet Shop Boys' formative years, in 1983. They recorded it in 1984 with the American dance producer Bobby O, but that version was never released. After issuing "West End Girls" that year on Epic Records, they had a fall-out with Bobby O and moved on to EMI Records, which released "Opportunities" as their first single on the label in July 1985.

    EMI thought it was a sure hit, but the song flopped. Pet Shop Boys answered by re-recording "West End Girls" with producer Stephen Hague and pushing that as their next single. EMI wasn't happy with the song, but released it at the group's behest. This new version took off, going to #1 in both the UK and, surprisingly for a song about the bar scene in London, in the US.

    Riding this wave, a new version of "Opportunities" was mixed and again released as a single. This time, it rose to #11 in the UK and made #10 in America, becoming the only single from the band to chart higher in the US than in the UK.
  • Neil Tennant's lyrics were written as a satire of Thatcherism and its embodiment of conspicuous consumption in the United Kingdom during the 1980s. The Pet Shop singer penned them after his bandmate, keyboardist Chris Lowe, asked him to make up a lyric based around the line "let's make lots of money."

    Tennant commented to Mojo magazine, August 2013: "It's a simple message isn't it? 'I've got the brains, you've got the looks, let's make lots of money.' A very insensitive thing that was meant to be a satire of Thatcherism. Actually, we'd written the Thatcherite anthem. But it's very difficult to think, now, that there was a period before money culture. That was the changing moment. It wasn't even an original thing to say because it was at the same time as Loadsamoney, Harry Enfield. It was that period where suddenly one's sensitive left-wing soul was shocked by everything being about money. Now, of course, generations have grown that haven't known anything else."
  • A snippet of the song is played during The Simpsons episode "Husbands and Knives," to demonstrate Marge's increasing profits from a women's fitness club.
  • This was used in a 2021 Allstate commercial titled "duet." In the spot, a driver sings along to the song, excited because he saved money. His ornament then starts singing along with him.

    First aired during Super Bowl LV, the ad was in heavy rotation for several weeks afterwards, triggering a wave of renewed interest in Pet Shop Boys. The song re-entered the US charts, topping Billboard's Dance/Electronic Songs tally.

Comments: 8

  • Jdugan from Birmingham AlabamaJust Love, Love this song—words, rhythm and car duet.
  • Lyrics from UsWhat are the lyrics in the commercial? In the commercial it goes something like "uh uh it's a".. that is not in the lyrics above.
  • Bitsey from UsaUh huh. And in the meantime, it has made them a lot of money for 35+ years.
  • Julie Manos from Oklahoma City,ok.Catchy tune. Cant stop singing it.
  • Glenn from Daytona Beach, Florida UsaAnd now it is being used by Allstate Insurance in their TV video Great video to go with a great song
  • George from Vancouver, CanadaSuperbowl 2021 re-introduced this song to a generation, & made it new for so many others. Catchy beat & lyrics. . . Thank you, All-Statefor the reminder of the '80s.
  • Luke from London, Ukomg, I played to song to death as a kid! I just love the industrial sounding beats on this tune. About the only PSB song I liked.
  • Chris from Germany This song was one of their first singles which were released and it was a huge flop.
    But it was rereleased in 1986 and became a hit in the US.

    The boys were asked by so many companies if they can lend the music but they always rejected.
    But it was used on one of those shows by Donald Trump. I think it was one of a short lived show of him. Plus it was used in an episode of The Simpsons where Marge Simpson becomes a business woman.
see more comments

Editor's Picks

Ed Roland of Collective Soul

Ed Roland of Collective SoulSongwriter Interviews

The stories behind "Shine," "December," "The World I Know" and other Collective Soul hits.

Maxi Priest

Maxi PriestSongwriter Interviews

The British reggae legend tells the story of his #1 hit "Close To You," talks about his groundbreaking Shabba Ranks collaboration "Housecall," and discusses his latest project with Robin Trower.

Music Video Director David Hogan

Music Video Director David HoganSong Writing

David talks about videos he made for Prince, Alabama, Big & Rich, Sheryl Crow, DMB, Melissa Etheridge and Sisters of Mercy.

Movie Stars In Music Videos

Movie Stars In Music VideosSong Writing

Johnny Depp, Angelina Jolie, Mila Kunis and John Malkovich are just a few of the film stars who have moonlighted in music videos.

Trucking Songs That Were #1 Hits

Trucking Songs That Were #1 HitsSong Writing

The stories behind the biggest hit songs about trucking.

Michael Franti

Michael FrantiSongwriter Interviews

Franti tells the story behind his hit "Say Hey (I Love You)" and explains why yoga is an integral part of his lifestyle and his Soulshine tour.