This song was written during the Pet Shop Boys' formative years, in 1983. They recorded it in 1984 with the American dance producer Bobby O, but that version was never released. After issuing "West End Girls
" that year on Epic Records, they had a fall-out with Bobby O and moved on to EMI Records, which released "Opportunities" as their first single on the label in July 1985.
EMI thought it was a sure hit, but the song flopped. Pet Shop Boys answered by re-recording "West End Girls" with producer Stephen Hague and pushing that as their next single. EMI wasn't happy with the song, but released it at the group's behest. This new version took off, going to #1 in both the UK and, surprisingly for a song about the bar scene in London, in the US.
Riding this wave, a new version of "Opportunities" was mixed and again released as a single. This time, it rose to #11 in the UK and made #10 in America, becoming the only single from the band to chart higher in the US than in the UK.