Pharrell Williams and Jay-Z team up on this track to encourage the Black community to start their own enterprises and support Black businesses. They've both led the way: Pharrell has ventures
in art, jewelry, media and clothing, notably his Billionaire Boys Club line of streetwear. Jay-Z is a billionaire thanks to his stakes in Roc Nation sports and entertainment, Tidal, and various nightclubs. He ramped up his business game in 2006 after the managing director of Cristal champagne, which Jay touted in his songs, said he didn't like the brand associated with the "bling lifestyle." Jay later bought the Armand de Brignac champagne company, adding it to his impressive portfolio.