This was the song that got the attention of Warner Bros. Records, which signed Prince to a contract in 1977 when he was just 18 years old. Prince had made a name for himself playing in bands and on sessions around Minneapolis, and when he shopped his demo around, it got a lot of interest. The deal he signed with Warner Bros. gave him a tremendous amount of creative freedom: he sang, produced and played all the instruments on his first album For You, which was released in 1978 when he was 19. "Soft and Wet" was the first single, and despite a title that kept it from consideration at some radio stations, the song charted at #92 on the Hot 100 and #12 R&B.
It was a successful debut, but the rest of the album didn't get much attention, in part because Prince had a hard time promoting it since he couldn't clone himself for live performances and he didn't have a band. He didn't put a group together and tour until late 1979, after his second album was released.