The video registered 18.9 million YouTube hits worldwide on April 13, 2013, breaking the record for the most views on the day of its release on the video-sharing Web site. The clip's initial view almost doubled the previous record-holder, Justin Bieber's "Beauty And A Beat
" which logged over 10.6 million hits when released in May 2012.
The title premiered at 5 a.m. PDT on April 13, 2013, so the initial 18.9 million views were earned in less than 24 hours. The video received 38.4 million views in total on the following day, which was certified as a Guinness World Record. The single-day record was previously set by the documentary KONY 2012
, which was a film made by the charity group Invisible Children about a Ugandan warlord.
Psy's record was broken by Taylor Swift's clip for "Look What You Made Me Do
," which achieved 43.2 million views on its first day after release in August 2017.