The song and its accompanying video set records left, right and center following its release. They include:
1) After being dropped at 11.30pm ET on August 24, 2017 "Look" was played a total of 10,129,087 times on Spotify in its first 24 hours, more than any other song has achieved in a single day. This surpassed the 6.87m streams attracted by Ed Sheeran's "Shape Of You
" during its first 24 hours on the platform in January 2017.
The record was broken on June 19, 2018 when the rapper XXXTentacion's "Sad!
" reached 10.4 million in 24 hours, the day after he was shot dead.
2) The lyric video was watched more than 19 million views in its first 24 hours. This smashed the record for the most views for a lyric video, previously held by The Chainsmokers' "Something Just Like This
," which garnered 9 million views during the first day of its debut.
3) The music video was viewed 43.2 million times in its first 24 hours on Vevo following its debut during the 2017 MTV Video Music Awards. In doing so it overtook the previous record holder, Adele's "Hello
," which racked up 27 million views in its first day on the platform. The clip similarly usurped Psy's 24-hour YouTube record set by the Korean star's "Gentleman
," which had 36 million views in a single day back in 2013.
K-Pop group BTS captured the record from Taylor Swift when their video for "Idol
" achieved more than 45 million plays in its first 24 hours.