The video was directed by Adam Bernstein, who did many early rap videos, including "Hey Ladies
" for Beastie Boys and "You Gots to Chill" for EPMD.
It was shot at the Essex County Jail in Newark, New Jersey, which closed in 1970 - portions of the films Turk 182!
and Malcolm X
were also shot there.
According to Bernstein, he asked Joey Ramone to play a prisoner in the clip. This was soon after Public Enemy member Professor Griff made hateful, anti-Semitic comments in a Washington Times
interview (he said Jews are responsible for "the majority of the wickedness that goes on across the globe"), and Ramone, who is Jewish, took Bernstein (also Jewish) to task for working with the group. "He laid a big Jewish guilt trip on me," said Bernstein.