Houser told The Boot
why this was chosen as a single: "Mostly my promotion team at the record label selected it. We had just done a merger with Toby Keith's label, so it's ShowDog Universal now. We're working with a brand new team, so we really wanted something they believed in. So they heard a demo of 'I'm All About It,' and we went and recorded it. They said, 'We can get this on all the radio stations.' We had just come off a single that didn't work, 'Whistlin' Dixie,' which I loved and still think should have been a big hit. So at this point, I was like, 'Okay, let's record it. If you guys really think this is a hit song, we need it.' The thing is, I need radio to play my music so I have work! I really love the song. It's a great summer song, it's uptempo and it sounds good on the radio."