In 2015 Reba McEntire announced her separation from Narvel Blackstock after 26 years of marriage. She started dating Anthony "Skeeter" Lasuzzo in late 2017. The singer told Taste of Country
that she loved "Freedom" immediately as she really appreciated the story of a woman holding onto true love like nothing else matters. "It's about this woman who's had bad relationships, bad luck in love and then she finds this one person," McEntire explained. "He gives her the freedom to love. He is the right person for her."