Men's Fitness magazine asked Rihanna if she really was a "good girl gone bad." She replied: "The title of the album represents my liberation. Being able to break out of the innocent image I was forced into. Now I'm just being me. I'm a little more rebellious. On the record you hear that I have a lot more attitude. So it matches the new sound, the new image, the new haircut... the new everything."
The video for Iggy Azalea's "Fancy" pays homage to the classic 1995 film Clueless with the rapper playing Cher and featured singer Charli XCX portraying Tai. It was filmed at some of the same locations used in the movie.