The single did not chart at the time, but became the subject of an online campaign following Rik Mayall's death on June 9 2014, just before the Brazil World Cup. Jon Morter, who got Rage Against The Machine's "Killing In The Name
" to #1 in 2009, told the Evening Standard
: "It would be great thing for Rik's memory. He was a comedy legend. Rage Against the Machine was more of a protest whereas this campaign seems to be a way of displaying respect. It's a cruel irony that on the eve of the World Cup we have lost him. It's now time for everyone to wake up to this fantastic song."