This was co-written by Stephen "Tin Tin" Duffy, Robbie Williams new songwriting partner who was replacing Guy Chambers. Stephen Duffy had been a founding member of Duran Duran and later had a solo UK hit with "Kiss Me." Williams completed the first verse but couldn't find any inspiration for the second so he got Duffy to do it for him.
The song is about an entertainer going mad.
The B-side "1974" is the year Williams was born and the song tells of his unrequited love for Lisa Parkes, a girl a year above him at school.
This was written for Williams' Greatest Hits album, which hit the top spot in no less than 18 countries: France, Italy, Portugal, Spain, United Kingdom, Argentina, Germany, Australia, New Zealand, Switzerland among others. In the United Kingdom it was the best selling album of 2004.