The animated music video was directed by Christy Karacas and illustrator David Wilson. Karacas is a co-creator of Adult Swim's Superjail
tv series and voices the character of the head guard, Alice. David Wilson is an illustrator, who has previously worked with Arctic Monkeys on "Do I Wanna Know?
" and David Guetta on "Titanium
Karacas said: "The staging of the action was really important to me as I wanted to create a dynamic space filled with fast paced kinetic energy and movement that matched that of the song. I animated much of the action 'straight ahead' and let the music dictate the movements and ideas in a stream of consciousness way as opposed to pre-planning everything from the start. The unrelenting rhythm of the bass and drums of this song had everything to do with the animation that seemed to just flow out of my fingertips."